5 Proven Steps to Create a Successful Real Estate Ad in Facebook and Google Ads
Real Estate Advertising is a complex that can be considered to be the most important aspect of the marketing process. Without it, selling a house is nearly impossible. While your home is being advertised by an agent, you can take matters into your own hands and advertise your own home on your own to ensure you get multiple offers on your home.
Are you a real estate agent or real estate company which is running ads of your properties in the local papers and on their website? Do you think that people are not viewing them because they already have so many options to choose from? If you have noticed that your ad gets started but it does not get the attention that you expect then you might be doing things wrong.
We listed down 5 Proven Steps to Create a Successful Real Estate Ad in Facebook and Google Ads
1. Who is your target audience?
Are they a different demographic than the market you currently serve? – The wider your appeal is, the bigger the audience you’ll attract for your property. The key to any successful campaign is audience; you can’t tap into an audience if you don’t know who they are.
2. Determine the goal of your ad campaign
What does success look like for you?- The goal of a real estate ad campaign is to help people find their dream home. The best way to achieve this goal is by creating an ad that will show up in the news feeds of people who are looking for homes. When making your ad, make sure that it contains relevant information about what you’re selling and how much it costs.
3. Build a Real Estate Marketing Funnel
What does it take to create a marketing funnel for real estate agents? Turn more leads into clients and have a reliable flow of interested parties by creating a realistic, effective real estate marketing funnel.
Read more about marketing funnel for real estate in the philippines.
4. Type of Real Estate Ads you should choose?
Searching for “best advertising strategy for real estate” and “what’s the best advertising method for real estate” Do you know which type of real estate advertising should you use?
- You can do it yourself: This involves putting together a listing and posting it on multiple sites like Craigslist or Zillow.
- You can hire an agency: This involves hiring professionals who specialise in these kinds of things so they can create ads for you that will get people interested in what they’re selling. This can be cost-effective if done right because professionals will know exactly where to spend their money on ads so they don’t waste any time or money trying out different options that don’t work well together.
- You can use Facebook Ads: This requires having an account set up with Facebook first before anything else happens next which makes it seem like an easy solution compared to everything else mentioned above but it’s not! It takes time learning how these types of things work before making any decisions because there are many differences.
5. Use marketing analytics for performance review
Measuring the performance of ad campaigns is must to evaluate what is working and what is not. It helps dissect information from insights and help in better conversions. Why marketing analytics:
- Quantify your claims. Numbers are persuasive
- Turn data into information
- Compare and contrast your marketing data
- Stay goal-oriented
Real Estate Ads : Final thoughts
The desire is to put your best foot forward in an effort to obtain a listing or even sell your home. In order to do that you must be willing to go through an extensive marketing campaign, from the research phase of your targeted market and demographics complete with background information on the interest level of prospective buyers and sellers.
If you’re a real estate agent – or someone who works in the industry – that is looking to get started with digital marketing, or if you’re simply looking to add a few new online strategies to your current marketing strategy, you should be sure to keep the advice outlined above in mind. It can help you determine where and how to focus your efforts so that they are getting results and bringing you closer to your end goal.
Jamalta Digital Marketing offers services for realtors, from building a clear and meaningful real estate website, creating a blogs and making content in running your social media profiles. Give us a call (+63) 969 312 7958 or send us a message info@jamalta.com Consult with us! Let us help your business grow.
